Free Guide For Black men
Nationwide — BREEJ Technologies, Developer of the BUMP ZAPPER and BUMP TERMINATOR branded Anti Bump Products, announced today the availability of its free and definitive Science of Shaving® Bump Treatment and Razor Shaving Guide for Black Men at www.ScienceofShaving.com
“BREEJ Technologies has elucidated the inflammatory pathways involved in shaving bumps formation and developed a comprehensive product line to quickly and effectively eliminate all kinds of shaving bumps and ingrown hairs making razor shaving possible for black men,” notes Aloysius Anaebonam, PhD, BREEJ Founder & Chief Scientist and a holder of 12 US pharmaceutical patents.
An estimated 70% of Black men [about 7 million] currently do not shave with razors mainly due to problems with shaving bumps. Most Black men erroneously believe that shaving with razors result in shaving bumps. BREEJ Technologies in issuing this guide wants to set the record straight that black men can shave with razors; however they must first resolve existing shaving bumps/ingrown hairs and shave with the right razor – the multi-blade razor. Multi-blade razors are best for black men as they cause minimal irritation compared to single blade razors. Black men are also subjected to additional inflammatory mediators during shaving due to their higher levels of melanin [the skin pigment]
About Shaving Bumps
Shaving Bumps, also referred to as ingrown hairs, [more appropriately referred to as “entrapped hairs”] pseudofolliculitis barbae or pfb, plague over 10 million African American men in the USA and over 300 million men of color worldwide. Shaving bumps; including the very difficult to treat back-of-thehead/neck bumps, represent a very significant issue for Black men. Some have seen limitations in their careers as well as major social setbacks due to their inability to get smooth shaves. Many have reluctantly given up shaving altogether.
Shaving Bumps and ingrown hairs also plague over 100 million men and women from other ethnic groups worldwide. For men the face is red, irritated and covered with bumps. In women there are bumps and redness in the bikini line area, legs, underarms and face.
BREEJ Technologies disagrees with the widely held view that Shaving Bumps are caused by “in-grown” hairs – wiry, curly hairs that curl and grow back into the skin.” This concept of “in-grown” hairs has led to a lot of poking & probing of the shaved area with tweezers often further aggravating the problem. BREEJ discourages this practice as the additional trauma can lead to infection, hyper pigmentation and significant skin damage.
BREEJ postulates that “Shaving Bumps are Primarily caused by Trauma from Shaving, resulting in inflammation of the shaved area manifested as ‘bumps’ as the body reacts to the trauma, compounded at times by Bacterial/Fungal Infections. Induction of Melanogenesis by Irritated keratinocytes during shaving produces additional inflammatory mediators exacerbating the condition[this is the main reason why men of color with higher levels of melanin have a higher incidence of shaving bumps]”
About Ingrown Hairs/Entrapped Hairs
Ingrown hairs [more appropriately referred to as entrapped hairs] result when existing shaving bumps block the opening of the hair follicles on the skin forcing the normally growing hairs to grow into the existing bumps [hence the name ‘ingrown hairs’]. Shaving Bumps [caused by shaving] precede ingrown hairs and as such ingrown hairs are not the cause of shaving bumps
The FREE Guide: Science of Shaving® Bump Treatment and Shaving Guide for Black Men can be requested by visiting www.ScienceofShaving.com
About BREEJ Technologies
Founded in 1999, BREEJ Technologies, Inc., a privately held, majority black owned company made history by redefining the cause of shaving bumps and launched the world’s most advanced and comprehensive 12-product line bump treatment and shaving system for facial bumps; ingrown hairs; back of head bumps and damaged/darkened skin line. BREEJ Technologies develops and markets advanced personal care products for people of color worldwide.
About Dr. Anaebonam
Dr. Anaebonam is an expert on Shaving Bumps and its treatment and authored the definitive paper on the real cause and treatment for shaving bumps titled “A New Hypothesis for the Cause and Treatment of Pseudofolliculitis barbae”; Cosmetics & Toiletries, June 2007. He holds 12 US pharmaceutical patents and has over twenty fives years’ pharmaceutical and cosmetic technology experience.
Dr. Anaebonam holds a Bachelor of Pharmacy degree, Masters and Doctor of Philosophy degrees in Industrial Pharmacy and was the Chairman of the New England Chapter of the United States Society of Cosmetic Chemists, 1994, 1999, 2009.
BREEJ BUMP ZAPPER and BUMP TERMINATOR Anti Bump products are available at:
CVS/pharmacy; CVS.com
www.ScienceofShaving.com
www.BumpTerminator.co.uk
PRESS CONTACT:
Keenan “Cartier Ruck” Bates
SCLASS Public Relations & Marketing, Alexandria, VA USA
706-577-4834
cartier.ruck@gmail.com
