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Wednesday, May 15, 2019

New Black-Owned Skincare Line For Women of Color Signs Supermodel Jessica White as Brand Ambassador

Supermodel Jessica White

Supermodel Jessica White

Nationwide — Board Certified Plastic Surgeon and Skin Care Specialist, Dr. Myla Bennett, has officially signed Supermodel Jessica White, as the the official brand ambassador for her recently launched skincare line, Pretty Rx by Dr. Myla. As the ambassador for the brand, White will represent Pretty Rx via a global campaign which will inspire women to unleash their inner and outer beauty and live more confident lives.

 White has positioned herself as the ‘model of her generation’ after spending 11 years as the face of Maybelline and was the first African American model to hold two separate cosmetic campaigns, Maybelline along with Covergirl. After securing her supermodel status by appearing on the catwalk of the infamous Victoria Secret fashion show, White has been on the runways for fashion houses such as Ralph Lauren, Marc Jacobs, Oscar De LaRenta, and Tommy Hilfiger. She has been featured in editorials for Teen Vogue, Vogue, Harper’s Bazaar and in campaigns for Chloe, Covergirl and Gap. She was a natural fit for the Pretty Rx brand. White will appear in elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations, and social media.

Pretty Rx by Dr.Myla is a cutting-edge medical grade skin care line. The brand was developed by Dr. Myla for the sole purpose of helping women have clear, radiant skin while making them feel comfortable so that makeup would become optional. Dr. Myla has been the skin care specialist to some of the leading names in the entertainment industry including Supermodel Ashley Graham, Grammy Award winning Singers Toni and Tamar Braxton, and many more. Dr. Myla’s goal has been to gain exposure to cutting edge products, treatments, and surgical procedures to prevent, slow down, and even reverse the signs of aging.

“This concept behind the making of Pretty Rx is to make women feel beautiful without hiding themselves behind makeup or photo filters. This is one of the reasons why Jessica White is perfect for Pretty Rx as she exudes natural beauty inside and out,” explained Dr. Myla Bennett.

Dr. Myla has been featured in both national and international publications and networks such as NBC, The Tom Joyner Morning Show, Radio One, Jet and many more. Dr. Myla has become one of the most sought after female plastic surgeons in the nation specializing not only in aesthetic surgery of the face and body but in non-surgical facial rejuvenation.

Pretty Rx will soon announce upcoming projects featuring Jessica White and other beauty influencers across the world. For more information about Pretty Rx, visit www.MyPrettyRx.com. For media inquiries for Dr. Myla Bennett, please contact PRTeam@epimediagroup.com.

 

About Dr. Myla Bennett

Business mogul, board certified plastic surgeon, and speaker, Dr. Myla Bennett is the founder of Pretty Rx skin care brand, the Preserve Your Pretty and Preserve Your Handsome campaigns and has become one of the most sought after business coaches on the east coast. Dr. Myla launched the Pretty Rx SkinCare brand in 2019 with a launch party hosted by Former Miss America, Kenya Moore. A graduate of Ohio State University Medical Center, Dr. Myla is the owner of Ederra Bella plastic surgery and medical spa – a multi-million dollar plastic surgery center located in Johns Creek, Georgia. An advocate for women and passionate about safe surgery practices, Dr. Myla is known for helping women preserve their youth in a natural appearing way and only performs natural body contouring. It is her mission to educate women daily about the dangers of plastic surgery when done in unsafe environments. Most recently, along with social media power house Karen Civil, Dr. Myla has been named one of Impact Magazine’s Women of Impact being honored at a private dinner in 2017. Featured in both national and international publications and networks including Jet, Black Enterprise, Sheen Magazine, Single and Living Fab, Black America Web, NBC, The Tom Joyner Morning Show, Radio One, Bravo Television Network, WETv, and many more. Dr. Myla continues to support other women throughout the country teaching strategies on building a million dollar business.

A member of Alpha Kappa Alpha Sorority, Inc., Dr. Myla is a native of Cleveland, Ohio and is one of six children raised in a single parent home. After completion of surgical training, Dr. Myla accepted a position with Reid Hospital in Richmond, IN where she started the Allure Center for plastic surgery. After 3 years, she opted to venture out on her own and start her own private practice in plastic surgery. Through the advancement of her company Dr. Myla has had the pleasure of working with some of the most well known figures in entertainment including Ashley Graham, Toni Braxton, Tamar Braxton, Towanda Braxton, Trina and Evelyn Braxton, Kenya Moore, Cynthia Bailey and many more. She has been featured on multiple TV shows including Braxton Family Values, Married to Medicine and The Real Housewives of Atlanta.

As a wife and mother Dr. Myla currently resides in Johns Creek, Georgia. Dr. Myla is currently accepting invitations to speak on panels, expos, seminars, and conferences. For all inquiries, contact PRTeam@epimediagroup.com

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