Starcom MediaVest Group Receives Two AAF Mosaic Awards for Multicultural Marketing and Diversity Efforts
New York, NY (BlackNews.com) - Starcom MediaVest Group (SMG), one of the largest brand communications groups in the world, has been named a 2007 recipient of two Mosaic Awards hosted by the American Advertising Federation (AAF). The awards consist of several categories recognizing successful multicultural marketing and diversity initiatives. SMG is the only media organization to be awarded this year.
In the Workforce Diversity category, Starcom/SMG Chicago wins for its employee-based Lifestyle and Interest Networks for Knowledge (L.I.N.K.S) program which consists of varying affinity groups for staff members based on commonalities such as ethnicity, parenthood, sexual orientation and experience with the agency. L.I.N.K.S. engages employees in ongoing activities in support of SMG's commitment to recruiting, retaining and advancing a diverse, inclusive workforce.
In the Multiethnic Interactive Media category, New York-based MediaVest wins for its Coca-Cola Black History Month "Timeline" campaign. Launched in February 2007, the program amplified Coca-Cola's support of African American achievement through a multimedia marketing effort that included a Super Bowl kick-off and ad campaign saluting a series of milestones throughout black history.
"We are thrilled to be recognized by the Mosaic Awards, which celebrate outstanding efforts in multicultural marketing and diversity," said global CEO Renetta McCann. "Since launching our diversity initiative three years ago, we've strengthened our commitment to achieving a workplace that celebrates, values and leverages all aspects of diversity, and this award is affirmation that we are making progress."
The 2007 Awards will be presented during the Diversity Achievement and Mosaic Awards Luncheon & Forum, titled "Keys to Inclusion," on Wednesday, September 26 in New York City.
About Starcom MediaVest Group
Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of nearly 5,300 contact architects specializing in media management, internet + digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. A subsidiary of Paris-based Publicis Groupe (www.publicis.com), SMG's network of 100 offices in 67 countries works in service to some of the world's leading companies, and stewards many of the best loved brands on the planet. For more information, visit www.smvgroup.com
CONTACT:
Alysha Cryer
Starcom MediaVest Group
212-468-3370
alysha.cryer@smvgroup.com
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