Hair & Skin Care Products--What We Spend Our Money On
Minorities The New Majority In Consumer Spending Of Personal Hair Care Products
The New One Size Fits All Beauty Product
Neero & Ana's CEO with Kadeem Hardison
"Bubblegum" - Young Miss Line
Men's Collection
Long Island, NY (BlackNews.com) - African American and Hispanic consumers are leading the pack in consumer spend of hair care products within the personal care product industry. According to WWD, nearly 25% of African American's disposable income is spent on personal items. This ethnic market is not only occupied by women, but includes a growing number of pre-teens, teens and men, too.
Although shoppers have shown a willingness to shell out extra dollars for products that make promises to improve their lives, in the long run, Americans are finally realizing that they need more for their money. Finding one product that solve a multitude of beauty wellness issues is now the preferred direction and has proven to be more economical than housing a cabinet full of lotions and potions that never seem to work.
Neero & Ana, Inc. (R), the premium satin pillow case company, has established itself as the most recognized and trusted provider of the much sought after Satin Slumber Collection(TM). The savvy company has already proven to be the wiser choice for women seeking to protect, restore and maintain healthy hair and skin. Neero & Ana, Inc.(R) has now expanded it's line to include satin solutions for men and children with its new Men's Collection in Pure Black and the all new Young Miss line, specifically for young ladies with hard to manage hair.
"Not all hair & skin care products can be found in tubes, bottles or jars since my customers come in all colors, sizes and ages. Regardless of your current issues, adopting smart routines to care for hair and skin at anytime during your lifecycle will benefit you in the end. Using a satin pillow case to keep skin hydrated at night and helping to restore your hair's moisture while sleeping, is one of the smartest, nuts & bolts approaches to beauty wellness," says Doreen Motton, Neero & Ana's CEO.
Retail sales of ethnic health and beauty care products have reached nearly $1.5 billion. While cosmetic companies continue to develop hair & skin care lines which target specific ethnic groups, it's no secret that all products are not meant for every hair & skin type. The Men's Collection and Young Miss line from Neero & Ana, Inc. is the most universal product out on the market today; providing the same benefits for all users- anti-drying and moisture retention. Vanity is not just for women. The new products include some gender specific detailing and are positioned with the same high quality workmanship and textile content as the signature Satin Slumber Collection(TM) line.
As the growing numbers of personal products now embrace a "look good, feel good" approach, the Neero & Ana, Inc. line is at the top of the charts. Consumers can purchase these distinctive, vibrant and indispensable satin pillow cases at beauty salons and spas nationwide and on the web by logging onto www.neero-ana.com or by calling 516-939-2939.
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