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There
will be exciting events and activities for youth and
adults both inside of Barnes & Noble and on the adjoining
patio where MYIA, Inc. representatives will encourage
adults to pledge to get the girls in their lives moving.
GoGirlGo! Oakland is supported by local Bay Area sponsors
Barnes & Noble Booksellers, CityFlight Media Network
and ClearChannel San Francisco, and national sponsors
of the Women's Sports Foundation and GoGirlGo! Advanta,
Gatorade, Moving Comfort and the Wm. Wrigley Jr. Company.
Interested corporate, in-kind and media sponsors are
invited to contact Herb Jones at Herb@MYIAinc.com or
707-301-6302.
According to a 2004 Women's Sports Foundation report,
"... girls do not have enough encouragement or opportunity
to participate in sports and fitness activities. Nearly
one out of every two high school boys plays sports,
while only one in three high school girls participates."
Also noted in the WSF report, "Economic inequalities
exert powerful influences on health and illness. Not
all girls have the same sports and fitness opportunities
due to the economic circumstances of their families,
schools, and communities." Some of the reports findings
suggest the fitness and athletic experiences of poor
girls and many girls of color are often mediated by
poverty and racial discrimination.
Myia commented, "I am honored that the Women's Sports
Foundation recognized me as "California 2004 SportsGirl
of the Year." She continued, "And as representative
for the Women's Sports Foundation's GoGirlGo! National
Outreach Campaign, I am both proud and excited that
MYIA, Inc. will be a major participant this year in
the Foundation's national call-to-action to get one
million girls moving, and make physical activity part
of their lives."
National corporate sponsors of the Women's Sports Foundation
Advanta, Gatorade, Moving Comfort and the Wm. Wrigley
Jr. Company are key supporters in the effort, with each
company targeting a different age segment to get girls
and adults involved in the GoGirlGo! Initiative.
About MYIA, Inc. (Multicultural Youth-in-Action)
Founded by then 10-year-old Myia Jones, MYIA, Inc. is
a non-profit community organization formed to develop
community service activities that encourage young people
to become intimately involved with positive societal
events from which participants may learn leadership
and citizenship life skills.
The organization's 13-year-old visionary and president
was a top-five finalist for "National 2004 SportsGirl
of the Year." Additionally, Wrigley and the Women's
Sports Foundation named Myia "California 2004 SportsGirl
of the Year." Myia is currently a representative for
the Women's Sports Foundation GoGirlGo! National Outreach
Campaign, which seeks to get one million girls to improve
their physical and emotional health through sports participation.
Myia was recently named among the "10 Most Influential
African Americans in the Bay Area" by CityFlight Media
Network and State Farm Insurance. In addition to her
community work and sports activities, the highly awarded
teen also excels academically. MYIA, Inc. is located
in Vacaville, CA. For more information about Myia Jones
and MYIA, Inc., please call (707) 301-6382, email CEO@myiainc.com,
or visit www.myiajones.com
About
the Women's Sports Foundation
Founded in 1974 by Billie Jean King, the Women's Sports
Foundation is a national charitable educational organization
seeking to advance the lives of girls and women through
sports and physical activity. The Foundation's Participation,
Education, Advocacy, Research and Leadership programs
are made possible by gifts from individuals, foundations
and corporations.
The purpose of the Women's Sports Foundation's GoGirlGo!
Grant and Educational Program is to provide financial
assistance ($2.6 million in grants) to sports and physical
activity programs seeking to add new or expanded program
participation opportunities for an under-served population
of girls, particularly economically disadvantaged girls
and/or girls from populations with high incidences of
health-risk behaviors. For further information about
the national GoGirlGo! program, please visit www.GoGirlGo.com
The 501(c)(3) Foundation serves as a center for collecting
and sharing information on girls and women in sports
and physical activity. The Women's Sports Foundation
also produces quality academic research on the psychological,
social and physiological dimensions of sports and physical
activity in the lives of girls and women. The Foundation
is located in Nassau County, N.Y. For more information,
please call the Foundation at (800) 227-3988 or visit
www.WomensSportsFoundation.org
or AOL Keyword: WSF.
PRESS CONTACT:
Toni Beckham, PR, et Cetera, Inc.
408-499-3664 or Toni@PRetCetera.com
Alison
M. Sawyer, Women's Sports Foundation
516-542-4700, ext. 112 or Wosportams@aol.com
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