Miles
Ahead Entertainment Named National Agency Of Record For Mid-Eastern
Athletic Conference
NJ-based Marketing and PR Firm
To Provide Strategic Counsel for MEAC Event Marketing and
Promotion Initiatives
Hillsdale,
NJ
(BlackNews.com) - The Mid-Eastern Athletic Conference (MEAC)
has named NJ-based urban marketing and public relations firm
Miles Ahead Entertainment as its national agency of record
for event marketing and promotion initiatives. The agency
will coordinate research, develop strategic partnerships,
identify sponsorship opportunities and provide general marketing
counsel in conjunction with the MEAC Basketball Tournament
to be held for the first time at the RBC Center in Raleigh,
N.C. March 6 - March 11, 2006.
"Miles
Ahead Entertainment is thrilled to be a part of the
MEAC team," says agency founder and principal Sheila
Eldridge, a graduate of Howard University. "Our experience
in creating innovative marketing initiatives that engage
urban youth is reflected in our work with long-standing
clients Boost Mobile, Coca-Cola and more. Being involved
with programs directly affecting young people at historically
black colleges and universities is like coming home."
"We
are elated to have Miles Ahead Entertainment on board,
says MEAC Commissioner Dennis Thomas. They bring a wealth
of experience and expertise to the MEAC. We look forward
to working with them to make the MEAC better."
In addition to MEAC, Miles Ahead Entertainment's current
client roster includes The Coca-Cola Company, Boost
Mobile, VH-1, Little Brown Publishing, Atlantic Records
Grammy-winning gospel artist Yolanda Adams, the National
Council of Negro Women and Footsteps Advertising.
ABOUT MEAC
The Mid-Eastern Athletic Conference (MEAC), an NCAA
Division I conference, was established in 1970 and is
enjoying its 35th year of operation. Located in Virginia
Beach, VA, the MEAC is made up of 11 historically black
higher educational institutions spanning the Atlantic
coastline: Bethune-Cookman College (Daytona Beach, Fla.);
Coppin State University (Baltimore, MD.); Delaware State
University (Dover, DE.); Florida A&M University (Tallahassee,
FL.); Hampton University (Hampton, VA.); Howard University
(Washington, D.C.); University of Maryland-Eastern Shore
(Princess Anne, MD.); Morgan State University (Baltimore,
MD.); Norfolk State University (Norfolk, VA); North
Carolina A&T State University (Greensboro, NC); and
South Carolina State University (Orangeburg, SC).
ABOUT
MILES AHEAD ENTERTAINMENT
Miles Ahead Entertainment, a member of the National
Minority Supplier Development Council, is a full-service
marketing and PR firm specializing in sponsorship procurement,
entertainment marketing, event management, media relations
and publicity for both corporations and individuals.
MAE has been instrumental in garnering exposure for
an eclectic group of artists, athletes and executives,
such as Jimmy Jam & Terry Lewis, EnVogue, D'Angelo,
Yolanda Adams, Ray Allen, Kenyon Martin, Steve Francis,
Dianne Reeves, Kirk Franklin, Terrell Davis and Kenny
Lattimore, to name a few.
Corporations and organizations, such as Coca-Cola USA,
ABC Radio Networks, School Of Hard Knocks Clothing Line,
Absolut, Oldsmobile, Maybelline, Mitchell & Titus, LLP,
Mattel, Reebok, 100 Black Men of America, NAACP, Urban
League, and the Congressional Black Caucus, have also
benefited from our services.
PRESS CONTACT:
Tracy Anderson
Miles Ahead Entertainment
(201) 722-1500
Tracy@MilesAheadEntertainment.com
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