But when Elizabeth Arden approached the superstar to create her
own perfume, it piqued her interest _ mainly because the cosmetics
company did not want to use just her name, but wanted her input in
the creation of the scent, which she describes as light, sensual
and memorable.
"They were welcoming in my involvement just in every detail,
and that was what was the most exciting thing to me," said Carey.
Carey says the fragrance, which comes in a purple bottle with
her signature butterfly icon on top, was based on some of her
favorite things. One is a Moroccan incense; another is a flower
called the Living Tahitian Tiare. But another scent mixed into the
fragrance is unexpected: toasted marshmallows.
That aroma was added because it evoked happy memories of her
childhood around the campfire. But she adds: "It's blended in
there _ it's not like you're gonna walk around smelling like
marshmallows."
Carey worked on "M" while on tour and working on her latest
album, and said she spent as much time on launching the fragrance
as she did working on her music career: "I'm obsessed with it!"
But now she is back to putting most of her focus on the new
record, due out early next year. The as-yet-untitled album is the
follow-up to her multiplatinum comeback disc, "The Emancipation of
Mimi," which earned her three Grammys.
"It's hard for me to sit here and talk about it without
sounding like I'm bragging if I'm in love with it, but I'm in love
with this album," she says. "I think that having the success with
the last record allowed me to have more freedom. ... and just make
records that I like. It's kind of a really fun record."