"Diversity is a business priority and is woven into the fabric of who we are," said Don Germano, senior vice president and general manager of Kmart retail. "Kmart's long-standing commitment to diversity is a natural extension of our core beliefs. As our nation celebrates Black History Month, we are proud to honor and pay tribute to the extraordinary contributions of African Americans, past and present."
As part of the in-store celebrations, customers will have the opportunity to meet and greet celebrities such as Dr. Ian Smith, medical/diet expert on VH1's highly rated "Celebrity Fit Club" and host of "Meet the Faith" on BET; Laurie Ann Gibson, Hip Hop choreographer for MTV's "Making the Band"; Misa Hylton, Hip Hop Stylist to the "Stars"; Ke Ke Palmer, actress/singer and star of "Akeelah the Bee"; Dr. Randall Pinkett, entrepreneur and winner of NBC's "The Apprentice 4"; Singer Songwriter Kelly Price; and former NFL Player and ESPN analyst Marcellus Wiley.
Kmart's supporting partners Procter & Gamble, Glory Foods, Inc., Atlantic Records, WCKD, and Colgate Palmolive will be on-site to offer gifts and free samplings.
Through a variety of events including fashion shows, in-store giveaways, radio remotes, health screenings, mini workout boot camps, and live performances, Kmart will inspire, educate and promote the legacy and heritage of African Americans.
The Kmart Share the Word series will take place every Saturday in February (2, 9, 16 and 23) from noon to 4:00 pm at select Kmart stores in four cities - Chicago, Miami, Los Angeles and Philadelphia. For store locations and more information on the Kmart Share the Word celebration, visit www.kmart.com/blackhistorymonth
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com
CONTACT:
Chelsea Moreno
Euro RSCG Worldwide PR
212-367-6825
Chelsea.Moreno@eurorscg.com
Brenda Storch
Sears Holdings
(847) 286-2897/(224) 735-9579
bstorch@searshc.com