G
Movie Producers Partner With Beauty and Wellness Company
Warm Spirit
Company Creates
Exclusive G Line of Products for Film's National Release
Exeter,
NH
(BlackNews.com) - Beauty and wellness company, WARM SPIRIT
announced today the second phase of its collaboration with
Andrew Lauren, producer of G, a contemporary African-American
romance inspired by the classic F. Scott Fitzgerald story
The Great Gatsby.
The
company's beauty and wellness products and promotional
items will be given out at national premieres of the
film around the country on October 28th. In addition,
to coincide with the film's release, WARM SPIRIT is
launching a limited line of body butters, candles and
hair and body wash called G. Hip and sexy and
formulated for unisex appeal, the products offer notes
of amber and sandalwood.
"We
are honored to have this chance to participate in this
beautiful film's release," said Nadine Abraham Thompson,
Warm Spirit co-founder, CEO and president. "Its a film
that examines the many intricacies of the human character,
and it's powerful African-American cast gives it special
significance to the Warm Spirit community, which is
predominantly African-American."
Set amidst the grandeur of the ultra elite Hamptons,
G follows self-made millionaire and rap mogul Summer
G (Richard T. Jones) on a journey to regain what he
desires most - the love of his life (Chenoa Maxwell),
now married to a wealthy and philandering Wallstreeter
(Blair Underwood). While writing an article about Hip
Hop in the Hamptons, a music writer (Andre Royo) brings
the lovers together as he simultaneously pulls their
worlds apart.
"We
are delighted to partner with WARM SPIRIT for the launch
of G," said Andrew Lauren, son of internationally acclaimed
designer Ralph Lauren and the films producer. "Their
products and the business opportunity speak to the power
and grace of the human spirit, just like this story."
Based in Exeter, New Hampshire, WARM SPIRIT markets
nature-based and healthcare products through a network
of over 16,000 independent sales consultants located
throughout the United States.
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