|
"Not only is the face of America changing, but identities are changing across the globe," said Gadsby. "While demographics typically consider cultural nuances, we are quickly learning that inside every culture are several unique communities with distinctive preferences and media consumption habits. Our ability to speak relevantly to each group is critical to our clients as the multicultural marketplace melds with the general market. E.T. brings remarkable perspective and talent to this endeavor."
Laura Desmond, CEO, Starcom MediaVest Group The Americas said, "In today's consumer attention economy, it is more critical than ever to unearth insights that lead to connections that captivate people everywhere. This passion is at the core of our business - it's what has pushed us so intently into the multicultural marketplace - and what has allowed us to see the future of this space. "
As the identity research is completed across North America, Franklin will work to migrate the new learning across the agency's global network to further explore cultural identities around the world.
Prior to her new role, Franklin had been SVP/Director, Consumer Context Planning for Starcom USA since 2003. Previously, Franklin spent the majority of her 10-year career with Leo Burnett working on various Philip Morris brands as VP/Planning Director for Marlboro USA, and was instrumental in launching several corporate trend initiatives, including LeoShe and 20Twenty Vision - focused on generating insights into the female consumer and 20-something audience.
About SMG Multicultural
Launched in March 2007 with oversight of multicultural communication throughout Starcom MediaVest Group's (SMG) network, SMG Multicultural includes Chicago-based Tapestry and the newest agency in the network, 42 Degrees at MediaVest (MV42), based in New York. SMG Multicultural is led by CEO Monica Gadsby, a 20-year veteran in multicultural media and trailblazer in the space.
About Starcom MediaVest Group
Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of nearly 5,300 contact architects specializing in media management, internet + digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. A subsidiary of Paris-based Publicis Groupe (www.publicis.com), SMG's network of 100 offices in 67 countries works in service to some of the world's leading companies, and stewards many of the best loved brands on the planet. For more information, visit www.smvgroup.com.
CONTACT:
Alysha Cryer
212-468-3370
alysha.cryer@smvgrouup.com
|
|
Email
This Article To A Friend
