Divas N Babes Online Boutique Inspires Mommies' "Inner Diva"
Comfy, Couture Clothing Rejuvenates Positive Self-Image For Today's Busy Moms
Divas N Babes creator Tonjia Coverdale showcases a stylish, comfortable Ring Sling. The online boutique provides couture clothing and accessories for modern moms and their babies.
Wilmington, DE (BlackNews.com) – Divas N Babes today announces the launch of its online boutique that caters to stylish, sophisticated mommies with apparel that is chic and couture, yet comfy and casual. The company's expressive clothing and accessories are designed especially for modern moms and their babies newborn to two years old. From T-shirts and onesies to various styles of customizable couture baby slings, Divas N Babes was created to help mommies feel good about their post-baby appearance as they reclaim their sense of style.
"Beneath the oversized T-shirts and baseball caps of today's busy Mommies lies an inner diva screaming to get out," said creator Tonjia Coverdale. "Divas N Babes provides a return to 'everyday elegance' with our selection of trendy apparel and accessories perfect for a play date or a trip to the grocery store."
Divas N Babes is an affordable couture line with creative and casual flair. With expressive statements like "I AM at work!" for mommies and "Been there, broke that" for babies, the company allows haute mamas and their cool babes to "speak" to the world around them. The online store also features various types of clothing options for families of multiples including onesies that read, "I'm the man!/No, I'm the man!"
Additionally, Divas N Babes encourages mommies to wear their most valuable accessory – their babies – in comfortable, fashionable baby slings that promote bonding and hands-free flexibility. By offering stylish options like the Ring Sling and Mei Tai, Divas N Babes makes it easier for mothers to cultivate a nurturing relationship with their child as they continue their busy lifestyles. The slings, which are hand-crafted by a team of stay-at-home mommies like Coverdale, are made of the finest luxury silk. A choice of colors, designs and fabrics for each style also helps mommies wholeheartedly embrace babywearing.
Coverdale, who traded in her stilettos for sneakers when her son Benjamin was born last year, truly understands the joys and challenges of motherhood. She left her career as a University professor of IT to create Divas N Babes, using her personal experiences as a catalyst for the concept.
"Like most new mothers, I struggled with being a 'Mom-me'," she said. "Now I hope to inspire other mommies to shed their baggy shirts and sweats for contemporary gear that reflects their inner diva without compromising comfort."
The boutique's website features a Divas Den, a blog that gives mommies the opportunity to share their pregnancy and motherhood stories. There is also a Virtual Playgroup for consumers who are interested in networking with other mommies and receiving the monthly e-newsletter which features tips, resources and monthly promotions.
About Divas N Babes
Divas N Babes is an online boutique that caters to stylish, sophisticated mommies with apparel that is chic and couture, yet comfy and casual. Created for haute mamas and by haute mamas, the company specializes in expressive, contemporary couture with casual flair for today's busy Mommies. Created by Divapreneur Tonjia Coverdale, Divas N Babes features a selection of T-shirts, onesies and couture baby slings that empower mommies and babies to freely express themselves to the world around them. The company is based in Wilmington, DE. For more information, visit www.divasnbabes.com or call 1-877-655-DIVAS.
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