Bronzeville Poster Featured in State's Popular Tourism Advertising Campaign
Chicago, IL (BlackNews.com) - Just weeks before the opening of the Bronzeville Visitor Information Center, the Illinois Department of Commerce and Economic Opportunity, Bureau of Tourism (IBOT) unveiled its 2006 advertising campaign with a poster paying tribute to the revered Chess Records recording studio, an institution of the historic Bronzeville community.
The Bronzeville poster is a collaborative effort between JWT, IBOT's general advertising agency of record, and Beaman Incorporated, IBOT's African-American agency of record. Beaman Incorporated designer Courtney Jolliff created the Bronzeville poster as part of "Offbeat Illinois," IBOT's advertising campaign, which is modeled after 1920s travel posters and highlights unique travel destinations throughout the state. The Bronzeville poster will be featured in bus shelters across the city through the first week of August.
"Given the enormous musical influence of Chess Records and the rich history of Bronzeville, it is only fitting to include Courtney's artwork in our campaign. We are excited to present this unique facet of Illinois to all of our state's visitors," Illinois Department of Commerce and Economic Opportunity Director Jack Lavin said.
After launching the "Offbeat Illinois" campaign, IBOT was inundated with consumer requests for the posters and partnered with CafePress.com to create an online marketplace via www.enjoyillinois.com/shopoffbeat. In addition to the posters, consumers may purchase T-shirts, magnets, coasters, journals and baby bibs that feature not only Chess Records but other "Offbeat Illinois" attractions such as the Chester Gould Dick Tracy Museum in Woodstock, and the Brookfield Zoo, home to more than 3,000 wild animals, including the naked mole rat. Proceeds from sales will fund future efforts to promote Illinois tourism.
For those wanting to check out the "Offbeat Illinois" sites in person, IBOT offers free travel resources with additional information on 3-day getaways across Illinois. Call
1-800-2-CONNECT to speak with an Illinois travel counselor or visit the Bureau's Web site at www.enjoyillinois.com
For more information about Illinois destinations and attractions visit www.soulfulillinois.com
EDITOR'S NOTE: Media materials and downloadable images are available on the Soul of Illinois online media center at www.soulfulillinois.com. Additional photography may be obtained by contacting Meghan Haynes at mhaynes@beamaninc.com, 312-240-2730.
The Illinois Department of Commerce and Economic Opportunity, Bureau of Tourism manages industry efforts that result in sustainable and significant economic and
quality-of-life benefits for Illinois residents.
CONTACT:
Treva J. Marshall
800-653-0450
treva@tjmcommunications.com
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