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Column Email This Article To A Friend Black Business Tip For 2008: Being Positive Is Good, But Not Enough By Dante Lee www.BlackBusinessCoach.com Columbus, OH - It's good to be a positive thinker, but don't think for one second that that's all you have to do. Being a successful entrepreneur requires more than just having a optimistic outlook. Some people believe that they should spend all their time listening to motivational speakers, staying inspired - and the rest will happen. This is false reasoning. I don't care how motivated you are, you will not be successful until you become a hard worker. Hard work means putting in the time and energy that it takes to build a company. Some people say, "Don't work hard, work smart." Truth be told, you need to work hard and smart because building a profitable business requires genuine effort. Don't be mistaken! I'm not trying to downplay being optimistic. I just think a lot of people are confused; they superstitiously believe that success is guaranteed to come to those who are "strong believers". This has been referred to as "The Law of Attraction." The only law I'm familiar with in business is the "The Law of Productivity". Its all about getting things accomplished, and closing out each day with several tasks completed. Ask any successful entrepreneur, and they will tell you that thinking positive is only a small factor of the equation. You have to get your hands dirty and get some work done. Understand that there are no shortcuts in business. You can NOT take the elevator to success, you have to take the stairs - and these stairs are steep with no rails to hold onto. So think positive, but also think realistically. Success is not coming your way, you have to go get it! Dante Lee is the 26-year old president and CEO of Diversity City Media, a multicultural marketing and public relations firm based in Columbus, Ohio. His daily blog, www.BlackBusinessCoach.com, offers a FREE email and RSS subscription for Black entrepreneurs and business owners. PRESS CONTACT: Dante Lee dante@diversitycity.com 614-595-6063

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