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BlackPR.com Press Release Email This Article To A Friend New National Resource for Businesses and Consumers Launched History Making, First of its Kind Resource Indianapolis, IN (BlackNews.com) - Today a new gateway has been opened for the enterprising activities that have the greatest economic impact upon the African American community. For the first time in history, a resource exists that connects all aspects of business enterprises to the buying power and decisions of the African American consumer. "The African American Connection (AAC) is a self reliant action born of both need and necessity. And for the first time in history, every citizen of the African American community is empowered to affect change within their personal and collective circumstances through the simple process of intelligent choice," said Charles Bowlds, founder and CEO of the AAC. The AAC is a one stop resource that takes on the challenge of identifying the barriers that have impeded African Americans from taking advantage of their collective wealth. The AAC combines today's technology with comprehensive research and a true sense of community service and aids in the growth and development of the African American community. "The AAC is the tool that will now provide everyone with the opportunity for equal and fair access to the African American consumer and challenge them to step up to the plate and acknowledge the value of our dollar," said Bowlds. The AAC uses a unique color-coded system where consumers can choose between three categories - African American owned and operated businesses (Red Category) , African American men and women who work within the general market (Green Category), and non-African American owned companies and corporations within the general market that desire to honestly and fairly compete for the good will of the African American consumer (Gold Category). Bowlds developed the AAC over 10 years while conducting extensive research into the buying habits of the African American consumer and the impact that the African American dollar has on the economy. "This a tool like none other in the nation," said Bowlds. "Our system has been thoughtfully and fairly designed to act as a platform that harnesses the wealth and resources of our communities while simultaneously acknowledging and including non-African American enterprising activities who desire to honestly compete for the purchasing power of our communities, with full and equal access, based upon a relationship that allows us to eliminate the exploitations of the past." The color coded system, the information, ease of access and the fact that it's all in one place and can be updated instantly makes this site an incredibly useful tool. It is also a central clearinghouse for corporations who are looking to further diversify their procurement initiatives by doing business with African American owned businesses. Members can market and advertise their business, share services and information, build a one-page informational web page as well as support and patronize other member businesses. In addition, men and women who work in the general market and largely on a commission basis have a resource to direct African American consumers to goods and services they provide. The launching of the AAC site will take place in two phases with the first phase focused on building a comprehensive membership database that consumers will be able to patronize. The second phase of the launch will consist of marketing the AAC and its member offerings to African American consumers and the general market. To learn more, visit www.aaconnection.com or call 888-AAC-8842. CONTACT: Carolyn Mosby-Williams 317-418-1821 317-826-0657 cmosby-williams@colebrown.com

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