Company Launches Diversity Outreach Initiative to Reach Franchisees of Color
New York, NY (BlackNews.com) - 24Seven USA Limited, the fourth largest independent vending company in the U.S., has launched a new diversity outreach initiative in conjunction with its vending franchising program. In an effort to create awareness among potential franchisees of color, the company plans to target minorities in 14 of its U.S. territories, including New York, New Jersey, California, Florida, Georgia and Washington, D.C. among others.
The 24Seven Diversity Outreach Initiative emphasizes minority-based business networking groups--consisting of accountants, financial planners, attorneys and entrepreneurs--to reach potential minority franchisees. Its grassroots approach is designed to foster relationship building between minorities and business advisors, with the goal of creating awareness about the profitability of vending and opening doors to new franchise opportunities.
"The typical business broker who sells a vending franchise has, in the past, been limited by a client and contact base that did not necessarily include a significant number of people of color," said Greg Moore, an attorney and Area Franchisee who is facilitating the Diversity Initiative. "This program was created not only to attract minority franchisees, but also to expand the key business groups that influence the types of business opportunities folks choose to pursue. Such business network groups are an invaluable resource to share information with potential franchisees of color."
24Seven's diversity program is tailored to address the barriers that many minorities confront when attempting to enter the vending industry. "Many vending companies are either small, family-run businesses that have been passed down from generation to generation or, huge multi-national conglomerates," added Moore. "For many minorities entering the vending business, competing against the conglomerates for top large-scale locations like school districts, hospitals and sports arenas would be a losing proposition but for the 24Seven program."
As a consequence of its diversity initiative, in January, 24Seven added two new minority franchisees, Sigmund Pierre of Miami and Kemp Johnson, a real estate developer with an MBA from Clark-Atlanta University. Johnson purchased the vending rights to ProPlayer Stadium and handled all vending services for Super Bowl XLI in Miami, FL.
24Seven Franchise Profile
24Seven is a global leader in the vending market, offering its franchisees the opportunity to be a part of a dynamic, growth industry at a fraction of standard costs. The 24Seven concept is based on quality vending machines that have been equipped with service-driven, propriety technology that allows franchisees to track, manage and operate all aspects of their business from a computer at any given time. This technology-based business model, coupled with a sound franchise support network, is the driving force 24Seven unique approach to convenience retailing.
24Seven seeks to expand its outreach to potential minority franchisees that fit the following profile:
* Owner/operators interested in running their own franchised vending business.
* Preferred background in business and customer service, as well as someone who will work well with the organization and respect the relationships with existing vending accounts.
* Net Worth: $150,000 or more (Inclusive of home).
A typical franchise will include vending machines with an historical aggregate revenue stream of approximately $6,730 per week in gross revenues ($350,000 per annum).
About 24Seven USA Limited
24Seven USA Limited is one of the fastest growing independent vending companies in the U.S. 24Seven offers quality electronic vending equipment, revolutionary proprietary control technology and a business-centric support system to its franchisees. A recognized leader in the vending market, 24Seven is changing the face of convenience retailing by making vending an accessible and viable franchise business. For more information, please visit www.24seven.com
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