| Healthy Kids Water Maker Welcomes Mrs. Obama's Anti-Obesity Program
Launches New Stores, Partners With Sahara Sam's Water Parks
New York, NY (BlackNews.com) -- In light of rising childhood obesity rates, healthy kids' water maker, Waterlicious Inc., announces national availability and partners with Sahara Sam's Oasis LLC to promote healthy diet and exercise of children. Beginning this Valentine's weekend, Waterlicious Inc. is proud to host a series of tasting events at Sahara Sam's indoor water park in West Berlin, NJ. Corresponding with this event, Waterlicious launches multiple distribution channels, including a new on-line store (http://store.waterlicious.com) featuring affordable prices and free shipping, to allow everybody in the U.S. to buy their vitamin- and fiber-enhanced flavored water.
Waterlicious Inc. and Sahara Sam's welcome the recent focus by First Lady Michelle Obama on rapidly rising childhood obesity rates as a major U.S. health concern. Already ranking as the third greatest health risk for children in the U.S., a recent study in The New England Journal of Medicine found that obese children are twice as likely to die before the age of 55. The escalating child obesity trend has been traced to, among other factors, popular snack food and beverage consumption, especially of juice drinks and sodas, which are usually high in calories, sodium, and high-fructose corn syrup.
In response to mounting diet and health concerns, U.S. bottled water sales, particularly flavor-enhanced water sales, have grown explosively since the start of the century. Yet most flavored water products were designed for adults and do not match the taste profiles and nutrition requirements of children. To fill this gap in healthy kids beverages, Waterlicious Inc. researched and developed the first vitamin- and fiber-enhanced flavored water, Waterlicious®, designed specifically for kids in both nutrition and taste. It features B-complex vitamins, which are important for healthy development, metabolism, and immune function, and calcium for building strong bones and muscles. Waterlicious® is also the only water to feature fiber, which aids in digestion and helps fight obesity. To avoid sugar rushes and crashes associated with high-fructose corn syrup, Waterlicious® is only lightly sweetened with crystalline fructose, a natural fruit sugar that has been shown to help maintain stable blood sugar levels1.
While health is paramount to the Waterlicious team, they also know that taste matters to children most. To that end, Waterlicious Inc. is sponsoring tasting events at Sahara Sam's Oasis Indoor Water Park (535 N. Route 73 West Berlin, NJ 08091) starting February 13 - 15. While kids of all ages splash away their wintry blues (and extra calories) on flume and raft rides, or surfing the indoor waves in Sahara Sam's heated water park (where it's 84 degrees all year round), they'll also get to try Waterlicious for free. Parents will get to see first hand that Waterlicious is not only healthy for their children but contains the all-natural tastes their children love as well. A similar tasting event will he held during Sahara Sam's "Mommy and Me" Day, Friday Feb. 26, with additional events planned for the future.
Parents will have the option of purchasing Waterlicious® either from nearby Waterlicious® resellers (call 800-574-2973) or from The Waterlicious Store (http://store.waterlicious.com), which opened to the general public February 1. Thanks to a new distribution partner in Newtonville, NJ, Waterlicious Inc. is now able to deliver 18-bottle packs (of 12oz. bottles) of Waterlicious® at the new low price of $24.95 with free shipping in the continental US. Customers can choose from Waterlicious' top-selling Soccer Berry flavor or their new Raspberry flavor (with more flavors bowing in the coming months). For a limited time, customers will also receive a free Waterlicious t-shirt (in XL or XXL sizes) with their order.
Lincoln W. Lawson, Chairman of Waterlicious Inc. stated: "We are excited to partner with Sahara Sam's not just because we share the same clientele - children and their parents who desire an active lifestyle and want the best health profile for their children, but also because we share a vision to address the childhood obesity problem."
Waterlicious, Inc., established in 2005, is a rapidly growing consumer beverage company with a premium flavored product line targeting the growing market of low-carb, healthy kids' drinks. Waterlicious, Inc. launched the first and only vitamin- and fiber-enhanced water line specifically designed for children ages 3 to 12. Waterlicious® was created to provide a healthy, all-natural alternative to high-calorie kids' drinks in a market dominated by high-fructose corn syrup sweetened beverages. Waterlicious designed its flavors from a pallet of all-natural ingredients over a two year period in conjunction with data from two national taste test studies to produce a premium healthy vitamin- and fiber-enhanced flavored water product that kids prefer over sweeter alternatives. Waterlicious is currently in discussions with several major grocery chains and schools and is currently being distributed in schools and ice cream trucks in Nevada and in daycare centers and schools in various Midwest states.
Sahara Sam's Oasis Indoor Water Park features a wide array of exhilarating, state-of-the-art water rides and attractions, as well as interactive games, and great ticket and party packages. All in large heated indoor facility, so summer fun can be enjoyed all year around. Waterlicious promotions will first occur at their 535 N. Route 73 West Berlin, NJ 08091 location.
1 These statements have not been evaluated by the U. S. Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
PRESS CONTACT:
Waterlicious Inc.
Sylvia Addye
info@waterlicious.com
www.waterlicious.com
800-574-2973
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