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Donald Trump Gives Money to New Start-Up Business
-- "Since the 1920's some of the most successful businesses started in bad economic times, if Walt Disney, Hewlett-Packard and Microsoft could launch during the great depression, surely any new start-up can thrive in a recession." --
Shepreneur Magazine |
Kristy Johnson |
New York, NY (BlackNews.com) - Recently in New York, Donald Trump spoke at The Learning Annex featuring Suze Orman and promoted entrepreneurs to get busy and fight back by starting a new business. With unemployment on the rise, many people are starting to explore avenues, other than the traditional ways of earning income. Trump suggests that there is no better time then now to get rich, think big and think like a champion.
The media often paints the picture that the world is coming to an end when the stock market and real estate market declines; meet one entrepreneur that refuses to let the media tell her vision. Kristy Johnson, Editor in Chief of Shepreneur Magazine, recently launched her publication for black professional women. From 2002 to 2006, there were 85 new magazine launches targeting African Americans, none of which targeted African American professional women. Finding a niche in any market good or bad will give you leverage in growing your business, says Johnson. Black professional women are underserved and with many magazines on the shelves there was not one that solely provided a business element to urban women.
Between 2002 and 2008, the number of firms owned by African American women increased by 19 percent - twice as fast as all other firms, according to the Center for Women's Business Research. Reports show that by 2012 African American buying power will be estimated around 1.1 trillion dollars. The diversity of ad campaigns to media outlets that attract African American consumers have, increased by 72% as of 2006.
Kristy Johnson pitched this idea to venture capitalists Warren Haber, Joe Covey, Jay Levy, Max Chee, and Jeff Hoffman at the New York Money Fest Expo. Bill Zanker, president of The Learning Annex, planned for 500-700 people to register and a whooping 10k registered. At the end of the expo, Donald Trump gave Editor in Chief of Shepreneur Magazine $10,000 as the winner of the Pitch Fest. Zanker said out of the 5 venture capitalist, they all voted for Kristy, hands down, as the magazine is of a high quality, sound business content not just for urban women but for any business professional. Subscriptions can be placed online at http:onlinemag.shepreneur.com
Johnson plans on launching a free youth entrepreneur training program for girls grades 4-12 this summer with the seed money.
CONTACT:
Monique Mass
Public Relations
410-998-9990
pr@shepreneur.com
www.shepreneur.com
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