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Reaching Out to the African American Community
San Francisco, CA (BlackNews.com) - Promotions West is proud to announce the release of a new public relations and marketing e-book entitled Outreach to African Americans, a guide to planning successful campaigns. The newly developed free e-book is the first in a series of "how to" guides designed to assist organizations in their outreach and engagement efforts with African Americans.
Outreach to African Americans is a simple, easy-to-read, step-by-step guide to reaching your target audience. "I could have used such a guide years ago when working with a number of community agencies," says Mikael Wagner, Managing Director of Promotions West. He adds, "I wish I could take credit for the idea of developing an e-book, but the creation was inspired by the wise words of David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories." Once he began reading the free downloaded version of the book, Wagner got so excited he couldn’t put it down to sleep. He now recommends World Wide Rave to every entrepreneur and marketing practitioner focused on improving his or her craft.
One of Promotions West’s primary goals is to provide organizations with free, tried-and-tested tools on planning social marketing campaigns and special events. Outreach to African Americans is slated to be just the first in a series of e-books. Other topics may include: planning focus groups, developing train-the-trainer meetings, designing surveys and many more.
The new guide will be translated into Spanish and Chinese and released under the title Outreach to Your Community.
Promotions West is a full service public relations and marketing firm with expertise in viral and social marketing, social media networking and graphic design. Promotions West is based in the San Francisco Bay Area with offices in Los Angeles and Washington, DC. To download a free copy of the Outreach to African Americans e-book, go to http://tr.im/outreachAA or visit the Promotions West website at: www.promotionswest.com. You can even download a Kindle(TM) version for the small fee of 99 cents at http://tr.im/kindleversion
Mikael Wagner can be reached via email at bmikael@promotionswest.com.
CONTACT:
Mikael Wagner
415-255-0800
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