Philips Norelco and Bump Patrol Search For The Smoothest Man on Facebook
Atlanta, GA (April 18, 2013) -- A man's competitive nature drives him to try to prove himself constantly in most every aspect of his life: sports, careers, cars and women. To tap this penchant to prove it, Bump Patrol, the No. 1 razor bump treatment, and Philips Consumer Lifestyle, which markets and sells Philips Norelco shavers, have joined forces to create the "Prove Your Smooth" Facebook app campaign, suggesting that a smooth look goes hand in hand with smooth actions. It engages men in a rivalry among friends, while it introduces the new Philips Norelco CareTouch electric razor, a razor that is smooth on skin and tough on ingrown hairs.
Beginning today at www.ProveYourSmooth.com, a man can take the challenge by connecting his Facebook account to the microsite, allowing it to analyze his public profile and social interactions for how they convey his smooth factor. Does he "Like" sports as a participant, or does he like to watch from the sidelines? Does he post photos that generate lots of positive comments? Does he attend many events? Are lots of his Facebook friends women, or just one, his sister?
The website, which also has a mobile version, gathers his information and runs it through a custom "smooth" analysis to generate a score up to 1000 points. A high score means he's a smooth operator; a low score means he needs to "man up" and work his magic. Each man sees a breakdown of his results and how he could earn more points. He is then encouraged to size himself up against his friends by sending challenges to their Walls on Facebook that dare them to join the competition.
All participants are eligible to enter a sweepstakes to win one of five Grand Prizes that includes the combination of a Philips Norelco CareTouch electric razor and a year's supply of Bump Patrol shave gels and aftershaves, a value of over $100. An additional five men will score a Philips Norelco CareTouch electric razor, and five others will receive the entire Bump Patrol collection. Each of the first 5,000 to enter will receive Bump Patrol samples packs.
The brand alliance targets African-American men, who more commonly suffer from shaving irritation, razor bumps and ingrown hairs since their hair tends to be thick and curly. CareTouch is Philips Norelco's best shaver for ingrown hairs. Its GentleCut razor heads cut just above skin level to help prevent hair growth below the surface, and its Aquatec technology makes it possible to shave with a shave gel or foam for maximum skin comfort. Bump Patrol's shave gels lubricate the skin and hair for an easy-glide shave. Its therapeutic aftershaves contain soothing agents, antiseptics, humectants and emollients to prevent and treat skin irritation, which could otherwise lead to razor bumps and ingrown hairs.
In addition to pushing the campaign through both brands' Facebook pages, the companies will advertise on top African-American websites and on Facebook. The website will link directly to Walmart.com, where the Philips Norelco CareTouch electric razor is exclusively sold.
About M&M Products Company, maker of Bump Patrol
M&M Products Company offers grooming and hair-care solutions for people of color. Once recognized as one of the fastest growing companies by Black Enterprise, M&M owns several brands, including Bump Patrol and Sofn'free. More information on its barber-approved and dermatologist-recommended Bump Patrol products is available at www.bumppatrol.com and on Facebook, Twitter and YouTube.
About Philips Norelco
Philips Norelco offers a full range of head-to-toe electric shaving and trimming tools for men to look their best, and is the global leader in electric shaving. More information on Philips Norelco can be found at www.philips.com/norelco and on Facebook.
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