— Cheryl Pearson-McNeil to head U.S. multicultural engagement efforts; Don Lowery to lead government affairs —
New York, NY — Nielsen, a leading global provider of information and insights into what consumers watch and buy, announces the expanded roles of Cheryl Pearson-McNeil to Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, and Don Lowery to Senior Vice President, Government Affairs, effective immediately. Both teams are part of Nielsen’s External Affairs group.
Pearson-McNeil will be responsible for increasing Nielsen’s brand awareness among multicultural non-profit organizations, leaders and consumers, thereby elevating their understanding of Nielsen’s measurement services to assist in improving the overall probability of their inclusion in Nielsen’s panels, studies and surveys. Pearson-McNeil will also oversee the company’s philanthropic relationships and sponsorships with multicultural organizations across the U.S. She will continue to lead Nielsen’s multicultural advertising and communications strategies, including public relations, media relations and Lowery will continue to serve as Nielsen’s main envoy to Washington D.C., representing the company in front of a variety of governmental and regulatory bodies on relevant federal, state and local government issues. He will engage with public officials who have an interest in Nielsen’s activities and monitor legislative actions carried out by these interested parties..
Both Pearson-McNeil and Lowery joined Nielsen in 2004. Pearson-McNeil developed the company’s award-winning annual State of the African-American Consumer report and previously served as Senior Vice President, Public Affairs and Government Relations, and Senior Vice President, Communications, of the company’s Consumer North America group. Before joining Nielsen, she was Director of Station Relations for the NBC affiliate in Chicago and headed the marketing and communications departments for several multi-million dollar non-profit organizations, including The Boys & Girls Clubs of Chicago, The YWCA of Metropolitan Chicago and the Girl Scouts.
Lowery most recently held the position of Senior Vice President, Public Affairs and Government Relations. Prior to joining Nielsen, he worked in a variety of industries, including newspapers, television, financial services and public relations. He worked for several newspapers as a general assignment reporter before joining the Boston Globe in 1980 as a business reporter, specializing in financial and economic news. In 1994, Lowery joined the New England Patriots Football Club as Vice President of Public Relations and Community Affairs and later as Vice President of Player Development and Community Affairs until March 2002.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.