Richard Dent III, COO, Victoria's Secret PINK
Dallas, TX (BlackNews.com) - Victoria's Secret PINK will be extending the PINK Collegiate Collection to incorporate some Historically Black Colleges and Universities (HBCU) including Florida A&M University, Howard University, Hampton University, North Carolina A&T State, and Southern. The PINK Collegiate Collection features VS PINK's highly recognizable brand iconography and the names and logos of the top universities on fashion apparel.
Multicultural Communications, LLC (MULTICOM) is a recently formed venture between independent agency heavyweights in the strategy, marketing, supplier development and retail merchandising spaces. The network has partnered with the launch of Victoria's Secret PINK brand at Historically Black Colleges and Universities (HBCU).
For these programs, the MULTICOM network will be responsible for developing strategy, managing event implementation and overseeing grassroots-level marketing on HBCU campuses.
"HBCUs were established with the primary mission of educating African Americans and providing for them meaningful points of access and better odds for achieving a higher education. We have partnered with MULTICOM because of their expertise and knowledge in the multicultural marketing world, particularly on HBCU campuses," said Richard Dent, COO of the Victoria's Secret PINK brand. The brand will continue to broaden the PINK Collegiate Collection to include a diverse and significant group of schools.
"We are extremely excited to support the PINK brand in this endeavor. The HBCU campus provides a natural outlet to expand the Pink Collegiate Collection," said Rod Chappell, managing partner of MULTICOM and president of member agency Grassroots Promotions (GP). GP, a strategy and experiential marketing firm, has been executing on HBCU campuses for over eight years through its partnership with the BET Black College tour. GP has helped companies like P&G, McDonalds and Footlocker reach HBCU students and alumni.
"We're ecstatic about the PINK partnership because it opens the door for the use of more diverse media platforms and suppliers to reach the HBCU consumer," added Rodney Woods, managing partner of MULTICOM and president of member agency Diversity In Promotions (DIP). DIP has received awards for helping Toyota grow its diverse supplier base of women and minority-owned businesses.
The initial assortment of HBCU products launching mid-December will be available through multiple purchasing channels including select Victoria's Secret stores, the online store (www.victoriassecret.com/pink), in the catalogue, as well as the Victoria's Secret PINK mailer.
ABOUT VICTORIA'S SECRET PINK
Launched in 2004, Victoria's Secret PINK is a fully articulated lifestyle collection for young women. The first HBCU Collection was launched with five schools in December 2008. The Collegiate Collection includes a variety of items, including fleece pants, hoodies, tees, and totes and will be available in select stores, many of which are in close proximity to the universities in the program. To learn more about the exclusive VS PINK Collegiate Collection, go to www.vspink.com
BET BLACK COLLEGE TOUR
The BET (Black Entertainment Television) Black College Tour is a sixteen-city interactive fair held at historically black colleges and university across the country. Now in its eighth year, the event is designed for African-American college students, alumni and their families complete with games, live entertainment, product sampling and demonstrations, career building opportunities, free gifts and more. Visit www.bet.com/blackcollegetour
ABOUT MULTICOM -- a recently formed venture between the following Dallas-based agencies:
DIVERSITY IN PROMOTIONS, LLC
Diversity In Promotions, LLC (DIP) is a unique full-service marketing firm combining general marketing/advertising with sports/entertainment events and diverse suppliers to provide business development and market share growth for clients. For more information, visit www.diversityinpromotions.com or contact Rodney Woods at (214) 457-0014.
GRASSROOTS PROMOTIONS, LLC.
Grassroots Promotions, LLC (GP) is a full-service experiential marketing strategy firm specializing in the creation, planning, and implementation of targeted programs. The company was founded in 2001 and has since become a strategy and experiential marketing industry leader. For more information, visit www.grassrootspromotions.com or contact Rod Chappell at (214) 335-9154.
CHANNEL SOURCE, INC.
Channel Source, Inc. (CSI) is a full-service, in-store merchandising and strategy firm specializing in category management, promotions, in-store demonstrations and inventory replenishment. The company has executed merchandising programs for cosmetic companies such as Revlon, Almay and Neutrogena and retailers such as Publix, Albertson's and Food Lion. For more information, visit www.channelsource.biz or contact Reggie Lyon at (214) 401-4147.
CONTACT:
Multicultural Communications, LLC
Sonia Aiken
972-789-5330
info@multicultural-communications.com
