— Design Essentials Salon Systems NEW Hydrience Argan Collection aims to support and offer beauty services to women’s empowerment organizations, groups and events —
Atlanta, GA — Design Essentials® launched their new community empowerment initiative, Strength To Shine, at the recent Miss Black US Ambassador (MBUSAM) Pageant held at the Gwinnett Performing Arts Center. The Strength to Shine Empowerment Initiative spotlights the accomplishments of women who give back to the community with strength, style and grace. During the weekend, the Design Essentials® Style Team provided looks fit for royalty for each of the 28 contestants who hailed from all over the nation.
The Design Essentials® Style Team that beautified the contestants consisted of Francesca Adams, Aaron Tracey Whitaker, Ereka Fielding and Stephanie Davenport. The style team consulted with each contestant to create the flowing, elegant looks that took the contestants from their opening number to their talent presentations and into their final formal gowns. Contestant transformations were made using the new Design Essentials® NEW Hydrience Argan Collection, which includes the Hydrience Argan Moisturizing Crème, Hydrience Argan Moisture Replenishing Mist, and Hydrience Argan Repair Oil Treatment.
For access to photos associated with the pageant, click the links below:
MBUSAM Ambassador of Change Luncheon Photos (Photo Credit: Sherik Hodge)
MBSUAM Pageant Photos (Photo Credit: Calvin Lionel Photography)
Contestant Profiles & Styling Tips (Photo Credit: Calvin Lionel Photography)
Design Essentials® Strength to Shine initiative is designed to partner with organizations, events and professional stylists who meet the following criteria:
* Organizations, Groups & Events that honor or spotlight women who are change agents for the community and/or have conquered personal adversities
* Organizations that provide empowerment services to women and teenage girls
* Professional beauty organizations and stylists who support causes that benefit women and teen girls
* Media outlets that celebrate and editorialize the breakthrough stories of women defying the odds
Organizations that meet the above criteria may submit proposals to Tori Allen at firstname.lastname@example.org for consideration on future Strength to Shine collaborations with Design Essentials®.
For media inquiries on products within the Hydrience Argan Collection, digital photography from the pageant and Derek Blanks photo shoot, and/or interview opportunities related to the Strength to Shine initiative or NEW Design Essentials® Hydrience Collection, contact Taronda Gibbons at email@example.com.
For more details about Design Essentials®, visit:
For more details about the Miss Black US Ambassador (MBUSAM) Pageant, visit: