Health Media Network Launches African American Health Network
-- HMN's Expanded Point-of-Care Information Platform to Create More African American Patient Awareness in Doctors' Waiting Rooms --
Stamford, CT (June 20, 2013) -- Health Media Network (HMN), the fastest growing digital point-of-care media company in the U.S., is launching its newest information and education network created specifically for African American healthcare. The HMN African American Network supports more than 13,000 doctors reaching close to five million African American consumers at the point they receive healthcare services.
In May, HMN acquired the exclusive national marketing and sales rights to the America's Minority Health Networks (AMHN). This deal included both Spanish language and African American focused medical information content and networks. As a result, the HMN African American Network now supports 13,171 physicians delivering 4,710,357 impressions.
"At HMN we recognize that African Americans have a substantial prevalence of certain health conditions across the life span as compared with other racial/ethnic populations," said Christopher Culver, president and CEO at HMN. "We are the first point-of-care information provider to address these needs across such a wide direct-to-consumer platform. Better informed patients are more likely to follow physician suggestions and recommended dosing strategies."
According to the 2011 U.S. Census Bureau population estimate, there are approximately 44 million African Americans living in the United States. Statistics from the Centers for Disease Control and Prevention (CDC) indicate that African American health is often shaped by factors such as cultural barriers, lack of access to preventive care, and the lack of health insurance. HMN's ability to facilitate real-time conversations between doctors and patients at the care delivery site is especially essential to African Americans.
"CDC studies confirm that some of the leading causes of illness and death among African Americans include heart disease, cancer, stroke, kidney disease and diabetes. Other health conditions and risk factors that significantly affect this segment of the U.S. population are unintentional injuries (accidents), infant health and mortality, teen pregnancy, asthma, hypertension, obesity, high cholesterol, HIV/AIDS, and tuberculosis," said Culver.
HMN's point-of-care African American Network facilitates conversations between doctors and patients at the care delivery site with a documented immediacy that drives specific patient actions and requests vital to healthy living. The HMN turnkey communications network for doctors is the only IP addressable network system available today. HMN's video education assets and programming produce greater awareness of the benefits of preventative healthcare practices and compliance with doctor recommendations.
In national examination surveys, African American men live 7.1 years less than other racial groups. They have higher death rates than women for all leading causes of death. They also experience disproportionately higher death rates in all the leading causes of death. Forty percent of African American men die prematurely from cardiovascular disease as compared to 21 percent of Caucasian men.
"Early detection and preventative care can be encouraged by our information networks," said Shaneeka James, president of the America's Minority Health Network. "HMN and AMHN have created a viable solution to meet the real-time needs of physicians who are constantly searching for ways to better inform their patients, and for advertisers searching for ad space to communicate specific products and benefits to this ethnic group," she continued.
"HMN continues to validate its commitment to being the only IP-addressable platform and is the fastest growing digital point-of-care company," said Culver. "We lead the industry in network diversity through our ability to offer advertisers and brand managers multi-platform opportunities to reach more consumers, in demographic and ethnic sub-segments, at a pivotal time - during point-of-care."
About Health Media Network (HMN):
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital media company in the U.S. providing education and health content in physician waiting rooms through a platform of 25 specialty health television networks. Using the latest digital technology, HMN is able to customize content by medical specialty providing physicians with relevant programming for their practice and advertisers with a targeted audience for their messaging. HMN currently reaches over 35,000 physicians in medical offices and healthcare systems across the country. All HMN programming is reviewed by a medical advisory board and is available at no cost to physicians.
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