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Devin James "Goes Hood" for the NBA All-Star Weekend 2010 -- AutoHood Media's Taxi Take Over
Dallas, TX (BlackNews.com) - If you thought Devin James, Sr.'s international cigar venture, "Exhale with Style" was a big accomplishment at his young age, he is gearing up for another major move. Devin James, the 27 year-old Owner/Chief Marketing Officer of AutoHood Media (www.autohoodmedia.com), a Nashville-based mobile media firm, announced today that his company was awarded exclusive advertising rights for 4,000 taxis in Texas, 1,500 of the taxis are in Dallas/Fort Worth, the home of the NBA All-Star Game in 2010.
"The AutoGlove Hoodcover advertising platform is certainly ahead of the curve and it is re-inventing the out of home vehicle advertising marketplace," said Raymond Turner, President of Texas Taxi.
"Why should this be important to your company? Officially aligning your brand with a major event like the NBA All-Star Weekend could cost millions just based on how much exposure you want with their audience. Using different programs ranging from $400-$700 per taxi, our 'Taxi Takeover' will be the most explosive advertising in Dallas," said Devin James.
The genius behind the "Taxi Takeover": Consumers see the hoods of 1,500 taxis in Dallas with this innovative medium from AutoHood Media leading to visual proliferation of the mobile market. Fans and visitors to Dallas not only see the ads on taxi hoods, but also are greeted with additional branding on taxicab headrests, transforming them into a static billboard promoting corporate brands, positioned directly in front of a captive audience. Promotional material and product samples can also be distributed during the ride. The taxis are seen driving or parked all over town starting at the airport, hotels, all of the official events, restaurants, nightclubs, tourist attractions and cabstands. As a result the taxi becomes a "branded mobile" and essentially "Take Over and Go Hood" all during the 2010 NBA All-Star Weekend.
"I highly recommend that your company see the AutoHood Media concept. Keep up the good work Devin," said Rodney Creager, Supplier Diversity Coordinator, Bridgestone Americas.
About AutoHood Media:
AutoHood Media (AHM) is one of the fastest growing mobile media firms in the U.S. and their patented AutoGlove Hood Cover is the newest outdoor brand medium.
About The Devin James Group:
The Devin James Group is a strategic marketing group that leverages a brand with unique media assets and relationships.
For further information on AutoHood Media or the Devin James Group, please contact:
877-905-5300 x311 or pr@devinjamesgroup.com.
www.devinjamesgroup.com
www.twitter.com/DevinJamesGroup
www.linkedin.com/in/devinjames
www.facebook.com/DevinSJames
CONTACT:
Devin James Group
877-905-5300 x311
pr@devinjamesgroup.com
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