Survey Gives The Lowdown on Men's Shaving Highs and Lows
More than half of the men surveyed, a whopping 54%, disclosed that they manscape. [Click To Enlarge]
Atlanta, GA (November 5, 2012) -- For generations, the typical American man has been clean - shaven, and over the years, shave companies have improved their gadgets and formulas to make the job easier and more effective. By now, one would expect men to embrace shaving. However, a new survey shows that only 14 percent of men enjoy the ritual, and half feel that they still lack something in their grooming kit.
According to The Shave Survey (www.mmproducts.com/bumppatrol/pages/shave-survey) - third-party research commissioned by Bump Patrol and co-sponsored by The Source magazine - what men dislike most about shaving is the aftermath: 45% cited cuts, bumps and burns as shaving's worst troubles. About a quarter of the men consider the time factor most bothersome. Infographics of the survey results can be found at ShaveSurvey.com.
Yet most men shave their beard every day or every other day, and apparently many more are kept busy shaving other parts of their body, too. More than half, a whopping 54%, disclosed that they manscape:
- 42% of men shave their private parts, and of those who do, 70% have experienced razor bumps south of the border
- 27% shave their chest
- 16% shave their arms
Razor bumps, or pseudofolliculitis barbae, are inflamed bumps on the skin that develop after shaving when sheared hair is trapped under the skin but continues to grow. Sometimes cut hair curls back and pierces the skin causing it to be ingrown, and other times it never leaves the skin surface due to the swelled, irritated skin around it. African-American men, in particular, suffer from razor bumps, since the affliction is more common among people with coarse, tightly coiled hair. Most men feel that the worst aspect is how the bumps look (41%), followed by the pain the bumps cause, the challenge
to eliminate them, and the scars they leave. Men of all types appear to be susceptible:
- 75% of men get razor bumps; 30% have them every week
- 70% who use aftershave cite razor bump prevention as its primary function
- 84% notice other men's razor bumps
- 80% claim they would tell another man that he has a bump problem
An average of 10 minutes is what it takes to shave a face, according to most of the men surveyed. However, 10 minutes is about three times longer than it ought to take, according to experts who insist three minutes, start to finish, should be long enough to do the job right. Otherwise, over-shaving could cause irritation. Knowing this, it is understandable that more than 60% said they lack confidence in their shaving ability, and only 35% think they do a great job. Yet, have men sought professional help, like a barber, for an expert shave? Not most. Only 45% have ever experienced a professional shave, and those who have, go only rarely. Is this because barbers are not considered their first go - to expert on the matter? When asked who they consider the most knowledgeable about shaving and caring for the face, 56% said a dermatologist and only 36% said a barber.
So who taught men how to shave in the first place?
- Most men, 62%, are self - taught.
- 25% learned from their fathers
- The rest had the help of a barber, friend, brother or another relative.
And what did they learn? Apparently, half missed out on shaving's basic rule of thumb: Never shave against the grain. The direction of the razor can make a huge difference in preventing skin irritation and the ensuing razor bumps and burn.
For decades, men have been known to use only the basics for their personal hygiene routine, like toothpaste, deodorant, soap and shaving cream. However, in this survey almost 60% of the men use a moisturizer. Are men finally coming around to realize that their basic routine needs a boost? Although it is likely that some are convinced by women to use a moisturizer, when it comes to shaving, men tend to keep gals out of the equation:
- 77% never use their significant other's products. If they do, however, they claim that it is a skin - care product like a moisturizer.
- 85% purchase their own tools and supplies.
- 49% say that women play no role and have no influence in their shaving habits.
According to Information Resources Inc. (IRI), Bump Patrol has ranked No. 1 in the razor bump treatment category for 2010 and 2011. Its expert duo, the Smooth Crew, consists of Harvard - trained dermatologist Paul Wallace and veteran master barber Will Williams, who are dedicated to educating men on proper shaving tools and techniques. Bump Patrol and The Source magazine opened The Shave Survey to the public online during the months of May and June 2012. Moore & Symons marketing research firm tabulated the responses and results.
For more information on men's grooming and Bump Patrol, visit www.bumppatrol.com and follow the brand on YouTube, Facebook and Twitter. For interviews with dermatologist Dr. Paul Wallace or Master Barber Will Williams, contact Lisa Sperling at firstname.lastname@example.org.
Public Relations Director
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