AfricanAncestry.com Rolls Out New and Improved myDNAmix™ Admixture Test as Part of its 10th Anniversary Celebration
-- Product Enhancements Boosts Accuracy While Helping People of All Backgrounds Uncover their Unique Ancestral Make-Up --
African Ancestry Co-founder Gina Paige
Washington, DC (May 29, 2013) -- African Ancestry, Inc., the pioneers of genetics-based ancestry tracing for people of African descent, today announced new product enhancements to its myDNAmix Admixture product offering. myDNAmix determines various ancestries included in one's genetic make-up from five distinct populations: Indigenous Americas (Native American), East Asia, West Sub-Saharan Africa, West Europe and India Subcontinent.
Originally launched in late 2011, the enhanced product features improvements in three key areas:
* A More Robust Database of reference populations that is 20 times larger. Reference populations are the basis of analysis for determining ancestral mix.
* Improved Statistical Variation allowing for more diverse data points and enriched analyses that allows for better representation in estimations of ancestral mix.
* More Extensive Validation resulting in easier, more realistic interpretation of results. The enhanced Supplemental Results Report is easier to read and understand.
"As leaders in genetics ancestry testing, we are serious about helping people better understand who they are," said Gina Paige, co-founder and president of AfricanAncestry.com. "myDNAmix has always been for people of any race or ethnic background and with the improvements, we're empowered to deliver better results to more people."
FINDING YOUR MIX
Available worldwide today at AfricanAncestry.com, myDNAmix is self-administered, safe and easy. Using swabs from the inside of the cheek, world-class scientists analyze specific DNA sequences inherited from one's parents, and compare them to a worldwide ancestry database to best determine ancestral mix. The results package is delivered electronically in about six weeks. myDNAmix differs from African Ancestry's flagship products -- MatriClan(TM) and PatriClan(TM) -- which use DNA to determine ancestry of a single line of the family tree instead of the entire genetic family tree.
myDNAmix is available at a special 10th Anniversary Celebration rate of $199.00. Visit www.AfricanAncestry.com for more information on myDNAmix, including Anniversary promotions and other special offers.
ABOUT AFRICAN ANCESTRY
Founded in 2003, African Ancestry Inc. (AfricanAncestry.com) pioneered African lineage matching in the United States utilizing its proprietary DNA-database to more accurately assess present-day countries of origin for people of African descent. African Ancestry's products include the MatriClan(TM) and PatriClan(TM) ancestry tests, myDNAmix Admixture tests; and customized memorabilia and informative resources. African Ancestry is African-American-owned and headquartered in Washington, DC. Visit them at www.africanancestry.com and join them on Facebook at www.Facebook.com/AfricanAncestry.
African Ancestry's reveals have impacted the lives of more than 150,000 African Americans including icons such as Oprah Winfrey and Andrew Young, and marked an historic milestone by uncovering the ancestral roots of Dr. Martin Luther King, Jr. posthumously. AfricanAncestry.com has been featured on CNN's Black in America series, NBC's Who Do You Think You Are?, TIME Magazine, Essence Magazine, EBONY and the ground-breaking PBS specials African American Lives 1 and 2 and Finding Your Roots with Henry Louis Gates, Jr.
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