| Target
Market News Hosts First Annual African-American Internet Summit
In October
First of its
kind conference will examine new research and business opportunities
Chicago,
IL (BlackNews.com) - Plans for the First Annual African-American
Internet Summit were announced today by Target Market News.
The all-day conference – the first such gathering of its kind
in the nation -- will take place in Chicago, IL on Thursday,
Oct. 30, 2008 in downtown Chicago. The event is expected to
attract 200 professionals from marketing, advertising, media
and research.
The Summit
will bring together leading consumer marketers, advertising
agencies, and Internet-based companies in a long-overdue, comprehensive
examination of how African-American consumers utilize the Web
for information and entertainment. The latest studies reveal
that the so-call “digital divide” between black and white consumers
has disappeared, and African-American households are among the
most desirable segment sought by Corporate America.
“It is
more important than ever to thoroughly understand the relationship
between the Internet and black consumers,” said Ken Smikle,
president of Target Market News. “As marketers continue to
shift budget and marketing strategies toward digital platforms,
the competition for this audience will grow as well. Being
well-informed and well-positioned to reach this $800 billion-dollar
market will make or break the bottom line.”
Among
the topics to be addressed by panels of experts at the Summit
are:
- Case
Studies: Reaching and Selling Black Consumers Successfully
Via the Net
- The
Latest Research on African-American Internet Usage and Preferences
- How
Black-Targeted Media Is Incorporating and Adapting to the
Web
- The
Pros and Cons of Ad Networks
- The
Most Popular Black Web Sites You Should Know About
- Measurement
Metrics: Setting the Standards for Counting Black Web Traffic
- African-Americans
and New Media: The Next Big Opportunity
- How
the Web is Re-defining Advertiser-Media Relationships.
Information
on the program details, registration and sponsorship opportunities
can be found at www.targetmarketnews.com.
Participants must register in advance and the exact location
of the African-American Internet Summit will be revealed shortly.
Target
Market News is recognized as the nation’s leading news and
information source on African-American marketing, media and
consumer research. The 20-year-old Chicago-based company publishes
a daily online news bulletin, “The Buying Power of Black America”
report, and TMN Magazine. It also hosts the annual Marketing
to African-American with Excellence (MAAX) Summit, The MAAX
Awards and the African-American Magazine Summit.
For more
information, e-mail Target Market News at info@targetmarketnews.com,
or call 312-408-1881.
PRESS CONTACT:
Ken Smikle
312-408-1881
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